external image tn_head-case.jpg
external image tn_head-case.jpg

Media Literacy is closely alligned to looking at infographics and images but perhaps more from the perspective of
what the message is trying to achieve and by what methods.

5 Core concepts From media literacy org

1. All media messages are constructed.
2. Media messages are constructed using a creative language with its own rules.
3. Different people experience the same media message differently.
4. Media have embedded values and points of view.
5. Most media messages are organized to gain profit and/or power.

5 Key Questions for Deconstructing Media

1. Who created this message?
2. What creative techniques are used to attract my attention?
3. How might different people understand this message differently?
4. What values, lifestyles and points of view are represented in, or omitted from, this message?
5. Why is this message being sent?

5 Key Questions for constructing Media

1 What is my purpose?
2 What Visual Techniques and format am I going to use?
3 Who is my Audience how am I engaging them and getting my message accross?
4 How am consistently showing values and pint of view in my message?

Tips for Teaching Medialiteracy

Read the media literacy kit
Apply these questions differently to those found in the images section the purpose here is to particpate and has a construction as well as a deconstruction element.
Look at advertisements, short film, comics, video games

Documents to read about Media Literacy
Media literacy kit from

This is a thorough and practical guide to teaching learning about media literacy. This is copyrighted and you will need to seek permission for use.
Basic Principles for looking at media literacy critical thinking

Dave Winters Media literacy links